The Moovit app has everything you need to travel on public transport the smartest, speediest, and easiest way possible. By combining information from public transport operators and authorities with live information from the user community, Moovit offers travelers a real-time picture and the fastest and the most comfortable routes.
I worked with Moovit to launch and message v4.0 of the app, creating their tagline “Your Local Transit App” while helping build a new website and drafting all launch messaging and collateral.
Moovit was acquired by Intel in 2020 for $900 million.
“Michal’s dynamic and smart approach to strategic communications made it a breeze to work together. He delivered results that surpassed our expectations, coined our tagline “Your Local Transit App” and was flexible, responsive, and creative throughout the process.” — Amy Wyron Robinson, Senior Director of Partnerships