Waze

Waze

Waze : Outsmarting Traffic, Together

Waze is all about contributing to the 'common good' out there on the road. By connecting drivers to one another, Waze helps people create local driving communities that work together to improve the quality of everyone's daily driving.

I ran media relations for the company while helping to develop its community brand, voice, even the tagline. In addition to being the face of the company to press, I drafted and published AppStore copy, scripted consumer videos, and was responsible for all internal and external communications from the company’s US launch.

I ran media relations for the company while helping to develop its community brand, voice, even the tagline. In addition to being the face of the company to press, I drafted and published AppStore copy, scripted consumer videos, and was responsible for all internal and external communications from the company’s US launch.

Waze was acquired by Google for $1.1B

“Michal was and built our first in-house comms strategy and reality. He was responsible for our initial Waze positioning “Outsmarting Traffic, Together.” and is an amazing communicator, extremely creative, and talented. I recommend him for any start-up looking to break into market.” — Noam Bardin, CEO