I'm Michal. I help startups sound like the category leaders they’re aiming to become. For over a decade, I’ve been where venture meets story, turning early-stage chaos into narratives that raise capital, win customers, and drive billion-dollar outcomes. I’ve led comms for companies acquired by Google, Intel, and eBay. Helped raise $650M+ across AI, agtech, health, and climate. Branded Waze’s “Outsmarting Traffic, Together.” Repositioned Moovit, BeeHero, Spire Health, and more.

But this isn’t just branding. It’s movement-making. From rebranding accelerators like LabStart to shaping SF’s civic innovation platforms and producing TEDx events, I’ve built stories that shift culture and capital alike.

I started RallyCall to give founders more than messaging. I help them resonate at seed, at scale, and everywhere in between.