Most ambitious projects don't fail from a lack of talent

→ they stall because people can't explain what they're building or why it matters.

Hello!

I partner with forward-thinking organizations, from venture-backed founders and investors to city leaders, to fix that. I specialize in narrative architecture, full-funnel strategy, and brand positioning for AI, climate, health, and frontier tech. To date, I've helped teams raise $650M+, scale four unicorns, and execute a dozen exits, alongside direct early-stage investing.

During my professional career, I’ve also had the great privilege to help San Francisco:
  • Launch Moth Belly Gallery in the Tenderloin
  • Architect the Mayor’s Office Startup-in-Residence Program
  • Produce TEDxFiDiWomen and TEDxAlcatraz
  • Reopen The Grand Theater as the new home to Gray Area
  • Host the first Urban Prototyping Festival
  • Reactivate Pier 17 as the new home to Swissnex