I’m Michal. I help startups sound like the category leaders they’re trying to become. For 15+ years, I’ve been where venture meets story—turning early-stage chaos into clear, compelling narratives that raise capital, win customers, and drive billion-dollar outcomes.

I’ve led comms for companies acquired by Google, Intel, and eBay. Helped raise $650M+ across AI, agtech, health, and climate. Branded Waze’s “Outsmarting Traffic, Together.” Repositioned Moovit, BeeHero, Spire Health, and more.
Beyond startups, I’ve rebranded accelerators, shaped SF’s civic innovation platforms, and produced TEDx events—building stories that shift both culture and capital.

I started RallyCall to give founders more than messaging. I help them resonate—at seed, at scale, and everywhere in between.

Hello!