Your product works. Your pitch doesn't.Let’s fix that.
I build narrative architecture, full-funnel strategy, and brand positioning for high-stakes sectors like AI, climate, health, and frontier tech. From seed stage to market leadership, I help founders turn complex technology into unmistakable market impact.
The story that gets you from the first meeting to the term sheet
Narratives
Identity
Marketing
RallyCall
Brand Impact
12x client exits
4x client Unicorns
Spire Health:
Breathe Better, Live Better
BeeHero:
Pollinate & Prosper
Missions Accomplished
Waze:
Outsmarting Traffic, Together
Sense Photonics:
See anything, Do everything.
Moovit:
Your Local Transit App
Missions Accomplished
Éncourse:
Get Goods Going
Sense Photonics:
See anything, Do everything.
Moovit:
Your Local Transit App
Missions Accomplished
Éncourse:
Get Goods Going
3 Tips for Simple, Strategic and Tactical Startup Communications
Podcast: The Entrepreneur's Logbook
Featured News
BI: Top P.R. Pros You Can Hire
Happy Founders
ITAI KANOT
CO-founder & COO @ BEEHERO
"Michal helped us launch BeeHero in the US, developing our brand and marketing collateral, engaging us in live TV news, broadcasts, and even helping shape and evolve our product marketing. Michal is a delightful man to work with, with much ambition and talent."
SHULY GALILI
FOUNDING PARTNER @ UPWEST VC
"Michal strategically and creatively led our firm's brand-refresh efforts, fresh messaging, and beautiful website redesign with professionalism, tenacity, and enthusiasm at every step. He is a delightful person to work with and a fantastic team player."
TOMMY LEEP
FOUNDING PARTNER @ JETSTREAM
"Michal is my go-to for startups that need to go to market. When we work together on a company narrative, he brings the right positioning, words, and enthusiasm to deliver decks that reliably raise funds. Collaborating with Michal is like picking up a wand and making magic happen."
NOAM BARDIN
FMR CEO, WAZE @ GOOGLE
"Michal was and built our first in-house comms strategy and reality. He was responsible for our initial Waze positioning, "Outsmarting Traffic, Together," and is an amazing communicator, extremely creative, and talented. I recommend him for any startup looking to break into market."
Amy Wyron Robinson
FMR Sr. director of partnerships, moovit
"Michal's dynamic and smart approach to strategic communications made it a breeze to work together. He delivered results that surpassed our expectations, coined our tagline "Your Local Transit App," and was flexible, responsive, and creative throughout the process."
brady forrest
co-founder & VP @ Highway1 accelerator
"Michal was so much more than a mentor at Highway1. For the 40+ startups he worked with, he became their Head of Marketing, Head of PR, and Chief Storyteller. He re-wrote the script for one company's crowdfunding video, ultimately netting them hundreds of thousands of dollars. He has an amazing ability to find the emotional core of a product and the best way to pull in potential customers."
shauna mcintyre
ceo @ sense photonics
"Michal is amazing to work with! He coined our tagline, gave our brand and new website the greatest facelift possible, and introduced our team to great new talent. He was a joy to work with, always bringing humor and a fresh perspective."
john malloy
general partner & co-founder @ bluerun
"Michal was a major part in the launching of Waze in the United States and driving awareness for the service globally. Smart. Tremendous network. High integrity. Driven. After Waze, Michal worked with another portfolio company called Banjo. Again, great results. Dedicated. Conscientious. Creative."
monique woodard
venture partner @ 500 startups
"Michal worked with me to create a press plan around several special projects in the Mayor's Office of Civic Innovation. His expertise helped us get national press coverage and successfully launch several programs. Michal is incredibly creative and one of the smartest people I know. I'm still impressed with him!"
josette melchor
founder @ gray area foundation
"Michal joined Gray Area voluntarily in the early days to help refine and reimagine messaging and positioning internally, for the press, and for a partnership with San Francisco City Hall to launch the first Urban Prototyping Festival and relaunch the Grand Theater as new home to Gray Area. We truly wouldn't have the reach that it has today without Michal's help early on!"
neema moraveji, phd
co-founder & chief scientist @ spire health
"We first brought Michal on to help us manage PR, our crowdfund campaign, and the commercial launch of the Spire Health Tag. In his tenure, he helped us build and manage our brand especially as we transitioned from a consumer to a medical device company. Michal brings tremendous energy and enthusiasm to the workplace and is whip-smart."
jake levitas
planning supervisor @ city of raleigh
"Michal is unendingly passionate, insightful, and productive, helping us refine our message to a T and communicate at an entirely new level. Through his diligent work we saw an enormous growth in the reach and impact of our mission to champion technology, arts, and civic issues. A huge asset."
Sagi Avisar
Co-Founder & CTO @ éncourse
"Michal was instrumental in creating the Éncourse brand, developing its name, crafting a compelling tagline, helping us recruiting talented individuals for our team, and leading the development of our VC pitch deck, which played a key role in our early growth."
John Meissner
CEO & Board Chair @ Labstart
"Michal is a pleasure to work with and a wonderful human, and he did an excellent job helping with LabStart's rebrand, website, tagline, and messaging."