Waze is all about contributing to the 'common good' out there on the road. By connecting drivers to one another, Waze helps people create local driving communities that work together to improve the quality of everyone's daily driving.
I ran media relations for the company while helping to develop its community brand, voice, tagline, internal newsletters, and conference materials. I drafted and published AppStore copy, scripted consumer videos, and was responsible for all internal and external communications from the company’s US launch.
Waze was acquired by Google in 2013 for $1.1B.
Outsmarting Traffic, Together
Waze
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